Black Friday and Cyber Monday are just around the corner. These two days are the most profitable and busiest shopping days of the year. According to the National Retail Federation (NRF) and Prosper Insights & Analytics, nearly 187 million Americans shopped in-store and online during the Thanksgiving holiday weekend last year. During the COVID-19 pandemic, online shopping became especially popular in 2020. For the first time, 100 million people shopped online on Black Friday in 2020. In addition, there were 44% more online sales over the whole holiday weekend than in 2019. Most consumers will continue to shop online this year, but 77% predict that they'll shop in-store for Black Friday 2021, especially if there isn't a deal available online. Additionally, shoppers expect to spend 15% more this year-an average of $885.76 compared to $766 in 2020.
In today's world, Black Friday is a major shopping day, and Cyber Monday is a flurry that quickly follows Black Friday has been taken to a whole new level. With the widespread influence of social media and the convenience of the internet, a lot more people are now taking advantage of this event. The first thing you should do is to plan for this holiday. Along with traditional forms of marketing such as television ads and radio spots, online marketing is going to be a big part of your strategy as well. Marketers will use paid social media posts on Facebook, Twitter, and other sites in order to get these ads in front of more eyeballs. The next step would be to make sure that your website is optimized for search engines. That means having good content about Black Friday deals or Cyber Monday deals that ranks high on Google or Bing.
In this digital marketing tips for Black Friday-Cyber Monday blog post, we will discuss how to prepare for the shopping frenzy and how to maximize your exposure this holiday season.
Here are some digital marketing tips for Black Friday and Cyber Monday:
Tip 1: Make a plan before Black Friday-Cyber Monday.
A marketing plan is essential to have a successful holiday season. It should include the following:
a) Identify your customers and what they want most during the holidays.
b) Start building an inventory of promotions, discounts and deals with retailers.
c) Create your campaign strategy.
d) Plan your outreach efforts.
e) Develop your marketing content.
f) Schedule posts, ads and campaigns.
Tip 2: Make sure your ads pop up when people search for the Black Friday deals online.
Tip 3: Create a landing page with a live countdown timer for your Black Friday deals.
Tip 4: Include links from your website to social media platforms like Facebook, Twitter, Instagram, YouTube etc.
Tip 5: Promote your sale or coupon on social media platforms like Facebook with an appealing status update or tweet.
Tip 6: Create an email campaign with discount coupons for Black Friday-Cyber Monday.
Tip 7: Make sure your website is optimized for mobile users.
Tip 8: Encourage customers to subscribe to your newsletter so you have those customers even after black Friday.
In conclusion, now is the time to start preparing for these two big shopping events!
If you have a business and you don’t know how to prepare for black Friday & Cyber Monday, you can start with a digital marketing agency. Here are some benefits of working with us as your digital agency:
We will create a website or landing page for you in a jiffy. This way you can start driving traffic even before your site is built!
We will create an online store for you so that you can sell products from your own site!
We will help with search engine optimization so that your site shows up on Google searches when people are looking for what you have to offer!
Follow our guide and you'll win over new customers and make them your loyal customers. We wish you a successful season!
If you are not sure how to start with the right digital marketing strategy contact us.
Comments